Winterlude

"Winterlude" sketch

I thought I would do a demo of how I paint this Christmas image for licensing.  I do a fair amount of illustrative art for licensing through Porterfield's Fine Art Licensing.  A winter scene is the perfect choice, since the art that is most in demand for licensing is usually a Christmas theme.  These images are often used for greeting cards, puzzles, gift ware and paper products as well as many other possibilites.  A prospective client will review the work I have available for licensing in a given catagory, choose what suits their project and purchase limited rights to use the image for a specific purpose and for a specific period of time.

The first thing I do when producing this type of art is to brainstorm an idea that will appeal to a maximum number of buyers.  Quite often, as in this case, the idea includes a number of similar images that may evolve into a series of finished pieces, all on the same theme.  Once I feel I have enough inspiration to proceed I come up with reference material for my idea.  I file all types of reference and I take digital photos everywhere I go, so I have a lot of material to draw from.  Now I create sketches to work out my design and create any additional parts of my picture from a combination of memory and imagination.  When this is done  I proceed to do a finished sketch on board or canvas to begin my painting.

"Winterlude"

The next step begins by spraying my drawing with a workable fixative to seal the graphite and prevent smearing.  Now I cover the drawing with matt medium that contains a small amount of acrylic pigment to tone the board.  Usually I will mix one muted colour and cover the entire surface evenly to provide a ground instead of glaring white.  Warm earth tones are my usual choice, but blue-gray is an alternative for a cooler, more subdued look.  

This time I wanted to suggest an extreme contrast between the extreme sunlight on the right and the cool shade on the left of my painting, so I toned the matt medium with cadmium yellow on the right and cerulean blue on the left.  I hope to create the illusion of a winter day warmed by the sun.  These colours will influence the paint that I lay over top as I continue to work.